Inter Miami announced on Friday a new multi-year partnership with leading Argentine winery Trapiche. With this move, the MLS franchise deepens its ties with Argentina after recruiting Rosario-born football superstar Lionel Messi, as Trapiche becomes the club’s official winery.
“Inter Miami is very interesting, not only for its performance on the pitch but for its ambitious plans to expand,” said Trapiche Institutional Relationships Manager Juan Schamber. “One of the club’s most attractive aspects is the board’s mentality and its projects to grow internationally. From our position as Argentina’s leading winery, we share that view. With this collaboration, we seek to strengthen Argentine wine presence in the United States and the rest of the world.”
The partnership deal allows Trapiche to use Inter Miami CF’s trademarks and logos in advertising and promotional materials. Fans will also be able to enjoy the exclusive Trapiche Bar at DRV PNK Stadium. The winery’s presence will extend to the entire stadium during Inter Miami home matches and events.
“Teaming up with Trapiche […] shows the authentic partnerships we strive to bring into our ecosystem,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “With our international fanbase and a significant number of supporters hailing from Argentina, this collaboration underscores our ongoing dedication to servicing our fútbol family by bringing a touch of home to many of our supporters.”
Inter Miami has become one of the MLS’ most sought-after teams since Lionel Messi joined in July 2023. The so-called “Messi effect” has been felt far and wide across Miami, the MLS, and the world. Within 24 hours of his signing, Inter Miami’s Instagram followers jumped from 1 to 4.5 million, while ticket prices have skyrocketed, selling at an average of US$690 per seat during the Argentine star’s first season, a 500% increase over their previous value.
Located in Maipú, Mendoza province, Trapiche is Argentina’s leading winery, exporting to over 80 countries. It holds an extensive and diverse portfolio, coming from its 1,200 vineyard hectares and collaboration with nearly 300 independent producers.