LGBTQIA+ artwork projected onto US embassy for Pride

Images of art by the community and allies are being projected onto the Bosch Palace, curated with AI in a week-long ‘Pride Mapping’ event

The United States embassy in Buenos Aires has been transformed into an immersive canvas in honor of Pride. The week-long event, “Pride Mapping,” features artwork by LGBTQIA+ artists and allies — from both Argentina and the US — being projected onto the Bosch Palace, Avenida Liberador 3502 until November 12.

The artists collaborated with UXArt Lab Museo to create 3D projections and art data with generative artificial intelligence technology, using their masterpieces as a starting point.

“This artistic event celebrates the commitment of both nations with the freedom of the expression of identity and opinion,” said a press release from the embassy, saying they hoped to further empower the artists “to produce new forms of expression and dialogue, in turn, democratizing the access to the arts.”

Felipe Durán the director and producer of the project explained to the Herald, that this freedom of expression also comes with protection and that “that’s the common value between both nations, how you are protected in the right to love, marry and create a family, a right to identifying your gender but also the right to protect yourself and your identity from copyright.”

Photo courtesy of the United States Embassy

He also wanted to show through this project that technology can be used as “a common understanding between the curator, the artist, and the embassy working together placing it [technology] as the artist’s service.” 

Every evening from 7 p.m. until sunrise, people can see the display from various artists, including those like Edgardo Giménez, Nicolás García Uriburu, and Chiachio & Giannone.

Andrea Pasut, an artist involved in the project, told the Herald that at first, she had some reservations about the involvement of AI. 

“My art is about reaching as many people as possible, expanding the artistic view toward diversity,” she said, explaining that after discussing it with Durán, her artwork is being projected without AI intervention. “I feel honored to be part of the great artists involved in this project that allows me to spread these images in a collective and plural way in a public space.”

The embassy’s press release also stressed that the involvement of the creative development of Generative AI “marks the historical precedent of ethics and good practices” and that it has established a mark “of revolutionary work in terms of intellectual property and international cooperation.” 

For Pasut, the images that were projected through AI are “images of the future, a future where we are more free and above all more joyful.”


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