The Gin Route: how to enjoy one of Argentina’s most popular drinks

Through December 2, the English gin giant Beefeater will be hosting a range of events in Buenos Aires and across the country

Music, art, fashion, and, of course, gin and tonics, will all be on offer at events across Argentina through December 2 as part of Beefeater’s latest Gin Route.

On Wednesday, couture fashion designer Juan Di Santo cohosted a gathering at Invernadero in Recoleta, where he customized various garments and accessories in a workshop setting for patrons.

Other Buenos Aires stops on this year’s route include Mata Club, an ironic disco in Ramos Mejia, and Trade Sky Bar near Luna Park. The former will be opening its doors for a special London-themed event on November 25 at 9 p.m., while the latter will be hosting a DJ set by Otto Bunge on November 28 at 9 p.m. Both are free and open to the public, although space is limited.  

Each event this year will be graced by the presence of Beefeater’s newly appointed brand ambassador to Argentina, Mauro Steinberg. Those fortunate enough to attend will be treated to an expertly crafted gin-based drink, courtesy of Steinberg himself.

The best bars in Buenos Aires to enjoy a gin and tonic

According to Steinberg, there are three locales in Buenos Aires that gin lovers owe it to themselves to visit. In addition to Trade Sky Bar, whose rooftop views are almost as spectacular as its cocktails, especially at dawn, he recommends Nicky Harrison — a speakeasy in Palermo, where details about the menu and the drinking experience are kept under wraps. 

Steinberg is similarly partial to Uptown, also in Palermo, which draws its inspiration from the New York City subway system, specifically the 1, 2, and 3 lines.

Over the past decade, gin has emerged as one of Argentina’s most popular liquors on the back of the classic mixed drink. According to a 2022 report from the International Wine & Spirits Record (IWSR), sales in the country jumped 39% over 2021 — its fifth consecutive year of growth.

Beefeater is an English gin owned by the French wine and spirits company, Pernod Ricard. Its distillery is located in London, England, and its first bottles were manufactured in 1863. The term “beefeater” dates back to at least the 16th century and refers to the Yeoman of the Guard in the Tower of London, who each received a daily ration of beef as a reward for their service.

For more information about this year’s Gin Route, visit the Beefeater website here.


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