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September 21, 2017
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Megyn Kelly cashes in on Trump furore, swapping Fox for NBC

Megyn Kelly (centre) and other Fox News hosts await the start of a presidential debate in Des Moines, Iowa, back in January, 2015.

Host’s profile soared after clashes with US president-elect over treatment of women

Megyn Kelly, a star host at Fox News whose profile soared after a feud with Donald Trump, will leave the network for a prominent role at NBC News.

Kelly will host a daytime news and discussion programme, anchor a Sunday-night news show and be featured in NBC’s political programming and other big-event coverage, according to the New York Times, the first to report Kelly’s departure.

Kelly has been the host of Fox’s second-most-watched show, The Kelly File, and has been a breakout star in the cable news landscape.

Her departure will leave a big programming hole in Fox’s prime-time lineup, which has long been anchored by her programme and Bill O’Reilly’s The O'Reilly Factor at 8pm.

Kelly has been hotly pursued by rival networks as her contract has approached its final months. Her value soared, perhaps inadvertently, when Trump criticised her for asking him about his attitude toward women during the first Republican presidential debate in August 2015. Trump continued to belittle her via Twitter throughout the campaign.

Fox News had sought to keep Kelly, reportedly offering her as much as US$20 million to remain as host of her daily programme — a US$5-million-a-year boost over her current pay. Her contract at Fox runs through the summer, and it remains unclear when she will begin her new role at NBC.

The loss of Kelly creates even greater uncertainty at Fox, which has been rocked since last summer by multiple sexual-harassment allegations against Roger Ailes, its founder and former chairman.

Ailes, who has denied the charges, was ousted in July after more than two dozen women — including Kelly and former anchor Gretchen Carlson — came forward with accusations against him. His departure was followed by that of longtime host Greta van Susteren in August.

Kelly’s complaints against Ailes, made public in her best-selling memoir, Settle for More, created tension within Fox, especially among her fellow news stars. O’Reilly suggested, without naming her, that she was being disloyal to the network by airing her experiences.

In October, she feuded briefly with Sean Hannity, saying that Trump was doing interviews with Hannity because his Fox programme was “a safe space.” Hannity fired back on Twitter that Kelly was favouring Hillary Clinton. The two later posed for a photograph over the caption, “It’s complicated.”

The feuding appeared to increase the chances that Kelly would leave Fox after 12 years, although Fox made clear that it intended to keep her. Rupert Murdoch, whose family controls Fox News and who stepped in as its interim chairman when Ailes left, told the Wall Street Journal this fall that money was not an obstacle in keeping Kelly.

Despite the tumult, the network had the most successful year in its history, with profits at record levels, thanks largely to increased viewership from its election-related coverage. During the year, it ranked as the top-rated network on cable.

Since taking over a prime-time slot in 2014, Kelly generally has hewed to Fox’s conservative format but has often been less ideological than O’Reilly and Hannity.

Her departure from Fox follows more than 15 months of verbal abuse from Trump, who apparently never forgave her for her debate question about his characterisations about women. The now-president-elect had called her “very hostile and unprofessional” and a “lightweight,” among other things, on Twitter, and retweeted several references by others calling her a “bimbo.”

Herald with Washington Post

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