November 1, 2014
Marvel turns Thor into a woman
LOS ANGELES — Walt Disney’s Marvel Entertainment, publisher of the The Avengers and X-Men, will introduce a female Thor in comic books in October to capture a wider audience for its superheroes.
Marvel announced the plan yesterday in a statement. Whoopi Goldberg, co-host of the show The View on Disney’s ABC network, told TV audiences that the fictional Norse superhero will be a woman. Images on the Marvel website show a female with iron armour and a cape.
“This is not She-Thor,” Jason Aaron, the series writer, said in the statement. “This is not Lady Thor. This is not Thorita. This is Thor. This is THE Thor of the Marvel Universe. But it’s unlike any Thor we’ve ever seen before.”
Comic book producers Marvel and Time Warner Inc.’s DC Entertainment are increasingly targeting female characters to broaden the appeal of the male-centric superhero genre to include more women and girls. Thor will be the eighth Marvel comic book title to feature a female lead.
Diane Nelson, president of DC Entertainment, the publisher of Wonder Woman and Catwoman, said at the company’s June 13 annual meeting that her staff is working on more content featuring female characters.
Marvel said it has no plans for a film or TV show based on the new character. The company has produced two Thor films featuring Chris Hemsworth in the title role.
“She wields the hammer because Thor can’t. There are a number of women in Thor’s life, and we’re going to tease out for quite awhile the identity of who this woman is. But one of the women in Thor’s life picks up the hammer. She is in fact worthy. And she becomes Thor,” Marvel’s Editor-in-Chief Alex Alonso told Time yesterday.
Herald with online media