July 30, 2014
Tinelli makes TV comeback after 500 days
Rating battle is on: Showmatch kicks off new season tonight on Canal 13
Marcelo Tinelli is finally making his highly-anticipated comeback on Canal 13 with his popular Showmatch, after staying away from television for no less than 493 days.
The new season starting today includes the already successful Bailando por un sueño and a new segment dedicated to impersonators and comedians who will touch on Argentina’s political class in a year that has so far proven difficult, ratings-wise, for Canal 13.
Tinelli’s comeback will likely bring back memories of the popular host’s failed negotiations with Telefe last year which lead him to part ways with the channel owned by Grupo Clarín.
On the other hand, Canal 13 needs and depends on Tinelli to push their ratings up, as Telefe has been leading the market for the last few months, according to media watcher Ibope.
Anticipating Tinelli’s return and his usual high shares on late night television, Telefe recently decided to move the popular Brazilian soap Avenida Brasil close to the time slot taken by Canal 13’s Showmatch.
When asked about the incoming rating-battle, Tinelli said: “I understand that these are the rules of the game.”
“Telefe is obviously making a strategic move in its programming in order to be able to compete against us and I think that’s perfect, it’s their right.”
“I’m proud to hear that they chose to fight us with the soap-opera which has been the rating leader of the afternoon, although it’s not quite the same slot, they’re starting at 10pm and we’re going live after 10.30pm,” Tinelli said.
Speaking about the way rating figures shape programming slots, the popular host and producer said that “today, the highest numbers go from 13 to 17 points. We’ll see how we fare, I’m sure the first week will get us a higher rating, but we’ll try to get good numbers all throughout the year and average 17 to 20 points.”
“The numbers have changed and there’s an increasing concern regarding the monitoring, we’ve already seen that, sometimes, the channel’s own measurements didn’t match those published by Ibope, especially for the primetime shows,” Tinelli said.
For the new season of Bailando, Tinelli’s production company Ideas del Sur decided to up the ante by bringing in such dancers as Eleonora Cassano, Hernán Piquín, Cecilia Figaredo, Maximiliano Guerra, Patricia Bacca, and Laura Fidalgo. The show will also include TV starlets Jésica Cirio, Paula Cháves, Karina Jelinek, María Eugenia Ritó, Laura Fernández, Lourdes Sánchez, Sabrina Ravelli, Mariana Antoniale and Vicky Xipolitakis.
Bailando fans will find comedians, as well, in this season’s line-up — Aníbal Pachano, Diego Reinhold, Anita Martínez, and Bicho Gómez — and journalists Martín Liberman and Evelyn Von Brocke. The panel will include actresses Nacha Guevara and Soledad Silveyra, media personality Moria Casan and journalist Marcelo Polino.
In its opening episode, Showmatch promises a special edition with prominent artists from the world of theatre, music and dance. Tinelli’s show will also air a parody of The Hangover, starring television favourites Adrián Suar, Benjamín Vicuña, Pablo Codevilla and Tinelli himself.
Herald with Télam