September 18, 2014
González Oro readies start at La Red radio
After leaving Radio 10, veteran host decides to stick to América media group
Almost two months ago, Oscar González Oro (El Negro, as he is commonly known) announced he was leaving Radio 10 (AM 710), where he had worked for almost 15 consecutive years. Finally, on Monday he will make his debut with Dos de oro on Radio La Red (AM 910) from 8am to 10am.
González Oro’s show El oro y el moro on Radio 10 led the morning audiences for years, until 2012, when the radio station was sold by Daniel Hadad to Indalo Group, owned by casino baron Cristóbal López. From the successful morning programmes of Radio 10, Oro was the only key figure who remained working there during 2013.
On February 3, González Oro made his comeback to television on América TV (from Grupo de Multimedios América, along with radio La Red and América 24) with Los unos y los otros show — which was hosted by Andrea Politti for many years.
La Red belonged to TyC group from 1997-2003, when it was sold to Multimedios América, whose owner is media entrepreneur Daniel Vila. The radio currently offers a combination of sports and current affairs coverage with a staff featuring sports journalist Gustavo López, Alejandro Fantino and Cayetano, former Argentine football team DT Carlos Salvador Bilardo, and journalists Luis Novaresio, Jorge Rial (associated with entertainment showbiz) and Luis Majul.
Leaving Radio 10 was “the toughest most important decision I’ve had to make in the last 30 years,” González Oro told reporters. Radio 10 was the leading AM station in Argentina for years. Since the station changed hands, popular journalist Marcelo Longobardi — who paired González Oro in what was often considered an unstoppable tandem — left for Clarín-owned Radio Mitre (AM 790). He wasn’t the only one who preferred to change course: the station’s audience also chose to switch to other wavelengths. This was clearly reflected in last year’s ratings, where Mitre started leading the morning show segment with Longobardi and Jorge Lanata, followed by Radio 10 that bet their winnings on Samuel “Chiche” Gelblung and González Oro.
Last year, González Oro had repeatedly implied he would leave the station due to various problems, chief among which was the dismissal of some colleagues but he had yet to see the threat through. On January, he posted on his Facebook account: “There is a time for everything. And now the time has come for me to tell you that I definitely won’t be coming back homeà to Radio 10, that is.”
Although the popular radio host was rather tight lipped about the reasons behind his decision to leave Radio 10 after withstanding the many changes the station experienced for more than 15 years, he said he relied heavily on his audience’s opinion and that he couldn’t ignore the price he had to pay last year.
Dos de oro begins on Monday. The staff features announcer Marcela Godoy, entertainment journalist Luis Bremer, Ariel Donatucci in sports, economist Martín Lousteau en economía and Omar Lavieri on politics. The programme will be aired between Novaresio’s Empezando el día (6am-8am) and Rial’s Ciudad Goti K (10am-noon), which will last two hours each instead of three.
Herald with AP