March 9, 2014
González Oro leaving Radio 10
Longtime morning show leader pins decision on his audience’s opinion
Radio host Oscar “El Negro” González Oro yesterday said he will be leaving Radio 10 (AM 710) after 15 years and called it “the toughest most important decision I’ve had to make in the last 30 years.”
El Negro’s longstanding commitment with Radio 10 came to a skidding halt as the popular host took to Facebook to announce he would not be part of Radio 10’s programming this year. González Oro said he polled his audience to see if they wanted him to continue with Radio 10 or if they preferred to listen to him on another station. “El Negro and the radio. Where would you like him to work in 2014, at Radio 10 or somewhere else?,” the poll enquired. According to González Oro, the results were overwhelmingly clear.
Radio 10 was the leading AM station in Argentina until Daniel Hadad — whose connections with Menemist, Kirchnerite and conservative right wing politics are well known — sold it to Indalo Group, owned by casino baron Cristóbal López. Since the station changed hands, popular journalist Marcelo Longobardi — who paired González Oro in what was often considered an unstoppable tandem — left for Clarín-owned Radio Mitre (AM 790). He wasn’t the only one who preferred to change course: the station’s audience also chose to switch to other wavelengths. This was clearly reflected in last year’s ratings, where Mitre started leading the morning show segment with Longobardi and Jorge Lanata, followed by Radio 10 which bet their winnings on Samuel “Chiche” Gelblung and González Oro.
Last year, González Oro had repeatedly implied he would leave the station due to various problems, chief among which was the dismissal of some colleagues but he had yet to see the threat through. Yesterday he posted on his Facebook account: “There is a time for everything. And now the time has come for me to tell you that I definitely won’t be coming back home… to Radio 10, that is.”
Although the popular radio host was rather tight lipped about the reasons behind his decision to leave Radio 10 after withstanding the many changes the station experienced for more than 15 years, he said he relied heavily on his audience’s opinion and that he couldn’t ignore the price he had to pay last year.
“I’ve had to pay a price that wasn’t mine to pay and I did it all through 2013 and I realized that people supported me. I also realized I can’t keep paying the price for others this year… I don’t want to pay bills that aren’t my own,” González Oro said on Facebook.
He went on to explain that he isn’t happy to leave Radio 10. “I’m not happy with this but at least I go feeling at peace with myself… I don’t want to put up with statements trying to explain something inexplicable. I’m done,” he told his fans.
“I’ll keep thinking about the people because I realized that I’m not working for one group or another. I work for my audience, it is the people who choose me every day,” González Oro added.
The popular radio host will make his first appearance on América on February 3 to take on the Los unos y los otros show — which was hosted by Andrea Politti for many years. However, González Oro didn’t confirm whether he would join another radio station. While rumor mills maintain that he’s signing with La Red, González Oro only confirmed he would be “starting again at another station or somewhere else.”
Oro also took to Twitter to thank his audience for their longstanding support. “I’m well! A bit sad, but unbroken and well!” he tweeted.
Reach. Throughout December 2013, Radio Mitre was the undisputed leader of the morning shows, including the 10am-2pm time slot. The Clarín-owned station scored more than 40 percent in reach. By comparison, former segment leader Radio 10 stopped short of a 20 percent reach. Lower rated stations ranked below Radio 10 as follows: Continental, La Red, Nacional, and Del Plata. As broadcast schedules for 2014 have just been drawn, only time will tell who radio audiences will pick as their favourite this year.