March 10, 2014
Mirtha Legrand to join Clarín’s Channel 13
Iconic television host confirms she will be leaving América TV with both shows
Mirtha Legrand is switching TV networks once again, this time leaving América to continue her Sunday lunch shows and Saturday night specials at Grupo Clarín-owned Channel 13.
Legrand, accompanied by her grandson Nacho Viale, allegedly sealed a deal on Saturday in Mar del Plata, after an hours-long meeting with Channel 13 programming chiefs Adrián Suar and Pablo Codevilla. Mirtha later revealed that her traditional lunch shows will continue to air on Sundays, at 1:30pm, starting March, and that Channel 13 will also broadcast her Saturday night specials.
In 2013, Legrand returned to the small screen in a double role: she resumed her famous Sunday lunches and added a night show on Saturdays. Throughout the year, she scored good ratings with her Sunday show and also with the monthly specials aired in primetime on América.
Later Mirtha confirmed the deal in an interview with Jorge Lafauci at Radio 10’s Todo por hacer show: “We had a meeting with Adrián, Nacho Viale and Pablito Codevilla and almost everything was virtually agreed upon. Martín Kweller wasn’t able to come because he was going to the US. It was a nice meeting and we talked for more than four hours. We discussed a little bit of everything, not just my return to ‘El Trece’ in March.”
“I love the idea. I was doing alright at América but then I got this very interesting offer from Channel 13, which is a leading channel. They’ve been so nice and kind. I got an offer from them last year as well and at that time I chose América. This year they invited me to join ‘El Trece’ again. And I told them ‘yes,’” Legrand said on the radio. She also explained her Sunday show will air from 1.30 to 3.30pm and that, after returning to Channel 13, she will start doing La noche de Mirtha on Saturday nights at 10pm although this programme is not completely defined yet.
“The verbal agreement was reached and now we are only waiting for Mirtha to sign the contract,” one of the participants to the meeting told news website RatingCero.com.
Throughout the decade-long history of Almorzando con Mirtha Legrand television show, the 86-year-old diva has already worked with Channel 13 for eight years, in the 1970s.
During her interview on Radio 10, Legrand reminisced on her previous stint at Channel 13, during Isabel Perón’s administration: “I worked with Channel13 many years ago. Quite a lot of fortunate and unfortunate things happened to me back then. That was a difficult time for Argentina. It’s never alright when politicians start meddling in television, when they resort to arm-twisting. One day, I went to do my show and the doorman, who always greeted me warmly, told me: ‘You are not allowed inside.’ Such things are painful. But the years went by and the channel changed hands. Now Suar called me and I liked the idea,” Mirtha added.
Herald with online media