A
brief history of the Herald "A World of
Information in a Few Words"
The
Buenos Aires Herald is the only English-language daily in
Argentina. Each day we reach an average of 50,000 readers. The
Herald offers coverage of political, economic, sports, entertainment and
cultural news about Argentina and the rest of the world.
Why do Argentina's leaders read the Herald? Special Sections and Supplements For your records Mechanical Specifications Rates and Ad Specifications
Special Sections and Supplements
MONDAYHerald
World Trade supplement. An 8-12 page weekly supplement that covers
all aspects of local and international trade plus shipping, air and rail
cargo issues. English on the side, the page for professionals
that want to perfect their business English. Monday wake-up by Andrew
Graham - Yooll.TUESDAYLat Am Watch column by Herald executive editor, Michael Soltys. (*) Write On! Appears 2 times a year. 1st magazine entirely produced by high school students for high school students.
WEDNESDAYBusiness Outlook analysis by Herald Managing Editor, Dan Krishock. Leisure & Travel - A weekly supplement comprised of local areas to visit, and international travel destinations by the New York Times. Company news, covers mostly, companies operating in Argentina.
THURSDAYFeatures covering Aviation, between other industries. Plus Motoring - weekly section which covers the latest test-drives. As I See ItAnalysis by former Herald editor, James Neilson.
FRIDAYGet Out! - Weekly entertainment supplement. Sports World Herald Sport Editor, Eric Weil.
SATURDAYLetters to the Editor. Faces & Places, a new section where you can find out what's happening in the English-speaking community in Argentina. Coverage of the social and cultural events, embassy news, interviews with community members, information on getting settled in Buenos Aires, stories about the English-speaking world's influence on Argentina and the latest happenings at bilingual schools.
SUNDAYOn Sunday - A weekly supplement featuring features and news from the NY Times and our staff of writers. Art On Sunday, Covers local Art, antiques and auctions. Politics & Labour - A review and analysis of the week's events by Martin Gambarotta. Food & Wine - Weekly restaurant and wine reviews of Argentine restaurants and wineries.
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For your information 
78.9%
of Buenos Aires Herald readers look at every page, and 40.8% reads us
for advertisements not published elsewhere.
76% of
Herald readers are university educated and 8% have a Masters or Ph.D.
90%
are employed, 6% retired and 3% are students.
8% of
Herald readers are 25 years old or younger, 8% are 25-34, 41% are 35-49
and 39% are 50+.
29%
are department managers, 10% senior managers, 5% Presidents/Directors,
15% self-employed, 30% skilled technicians.
Annual
salaries of readers: 21% $ 60,000+; 11% $45-60,000; and 9% $31-45,000.
47% of
readers own a house, 32% own an apartment, and 8% own a second home.
82%
own a Personal Computer and 39% are connected to the Internet.
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Mechanical Specifications A
full page is 175 column/centimeters, 5 columns x 35 cms (10 x 13.7
inches).
Column
sizes: 1 column, 4.7 cms wide; 2 columns 9.9 cms; 3 columns, 15.1 cms; 4
columns, 20.3 cms; 5 columns, 25.5 cms.
85
line screen, right reading emulsion side down, computer system is PC
send ad in original format, .tif or .e and send hard copy).
Deadline
for space and artwork is 72 hours prior to publication date.
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Rates and Ad Specifications Mondays to Saturdays: $ 240 col/cm centimeter for
Black & White.
Sundays and supplements: $ 264 col/centimeter.
Full page Black & White (Mondays to Saturdays) = $ 42,000.
Full page Black & White (Sundays and supplements) = $ 46,200.
Extra charge for special page 30%.
Extra charge for colour 30%.
Call for volume discounts with savings of up to 50%!
Prices
are in Pesos Argentinos: Exchange rate $ 3,70 pesos = 1 US Dollar.
10,5%
VAT not included.
For
your convenience we accept credit cards. Foreign checks must include a
$30 processing fee.
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Director Orlando Vignatti - Esta publicación es propiedad de NEFIR S.A. - Tel: 4349-1500 - Paseo Colón 1196